My curls feel noticeably lighter and bouncier since switching to this, and the coconut oil leaves them soft without any greasy buildup. The 97.4% naturally sourced formula is a big plus for me, and a little goes a long way even on thick hair.
James M.★★★★★
The coconut oil in this really does make a difference—my curls feel softer and way more pliable after washing, not stiff or crunchy like with other shampoos. The 97.4% natural ingredient claim checked out for me too, since my scalp didn't get that tight, dry feeling it usually does. Definitely grabb
Madison★★★★★
My hair usually falls flat by midday, but this shampoo’s coconut oil actually keeps my curls soft and springy without weighing them down. The 97.4% natural formula lathers up nicely and a little goes a long way, so the 16-ounce bottle feels like it’ll last me months.