The 98.8% natural formula was the main reason I picked this, and my kid actually asks for brushing time now. I love that there's no fluoride to worry about, and the coconut mint smell isn’t overpowering at all.
Ruby D.★★★★★
The coconut mint taste is mild enough that my kids don't complain, and the EWG Verified status gives me peace of mind. It leaves their teeth feeling clean after brushing, which feels like a win.
Jason L.★★★★★
My 5-year-old actually looks forward to brushing now—the coconut mint flavor is mild and pleasant, not overwhelming. The EWG Verified label gave me peace of mind, and the tube lasts a good while.