The lavender scent is light and pleasant, not that fake chemical smell, and it lathers up nicely on my cat's thick fur. The glycerin definitely left the coat feeling smoother and softer after just one wash.
Julian★★★★★
My dog usually smells like a swamp two days after a bath, but this one keeps her coat fresh for almost a whole week. The glycerin really does make her fur feel silky and soft, not stripped or dry like other shampoos I've tried.
Timothy A.★★★★★
The lavender scent actually lingers on her fur for days, which is exactly what I needed after our muddy trail runs. Her coat feels noticeably softer and cleaner since I switched to this glycerin-based formula, and the 16 oz bottle has lasted us over two months with weekly washes.